Currys and PC Community is owned or operated by Dixons Retail Plc and has 3 primary aims and objectives here, along with a short summary/decisions designed to achieve them:
1 . Travel a successful and sustainable business model in a multi-channel world: This kind of aim is definitely focusing on how the business can easily maintain and grow as the world improvements; this includes working closely with suppliers, bettering customer service and reducing costs.
2 . Be a leader in each of the markets in which the Group operates: This kind of aim can be focusing on how a business may become a market head and recognized with its clients; overall to improve awareness of the brand name.
3. Line-up the Group to leverage consistently pan-European scale and knowhow: This aim is usually focusing on the way the business can improve on a European scale; this includes working with other European limbs in bettering store platforms, layouts and sales tactics.
Origin: dixonsretail. com/dixons/en/aboutus/strategy
Verbal Conversation could be reasonably appropriate when following the technique above and making decisions; however there are several disadvantages included when using this approach of connection:
Using verbal communication to work deeper with suppliers could be necessary for Currys because members of staff will make a phone call or meet up with face to face with suppliers. This can overall enhance the relationship between Currys and their suppliers, since using this method could be quicker and save time rather than connecting in writing. It also is more personal too when compared to reading a letter or an email, because relationships may be built among members of staff because they get to know each other better on the face to face basis. This could be necessary for Currys as they could discuss a better handle pricing and keep up to date with news; however this method of communication can also backfire if further concerns arise because there is no physical evidence because proof. One example is Currys may wish to take legal action with their suppliers pursuing the mistake that was made, causing a loss of product sales. However Currys would discover this incredibly difficult to show if there was clearly no physical evidence for example a letter or perhaps an agreement, if all communication was made on a verbal basis.
When it comes to improving customer service spoken communication could possibly be very good for Currys, while members in the sales section can use this approach to speak directly for their customers and try to improve their searching experience with the business enterprise. This could contain meeting and greeting buyers, asking in the event that they require any help and general dialogue. This method is usually much quicker compared to writing to customers as some may well not have the the perfect time to respond or maybe read the material. However as i have said previously this may have the opposing effect, as customers might feel unpleasant being approached and the spoken communication could be received in the wrong way e. g. being also pushy. This can then impact the customers' purchase, as they are less likely to buy a product or spend less time in store if they truly feel uncomfortable or perhaps on advantage; overall resulting in a decrease of sales and possibly result in further results such as a reduction in profits and share value.
When it comes to reducing costs verbal interaction can be effective to a certain level; for example the manager may speak to all staff and recommend ways to reduce costs e. g. put all product packaging in the recycle bin, switch off lights when necessary and so forth However this is only on a small scale, if Currys had rigid instructions to lower costs it's likely they would use written kinds of communication in order to avoid any disbelief. This could include signage, memos on the display board and emails to senior associates of personnel; therefore verbal communication is probably not effective with reducing costs due to stability and the risk of misunderstanding recommendations.
With the next aim of being a market innovator, verbal connection appears to...