Sony Article

Record on Fiat Corporation

15. 249: Japan/Korea Trip Berrak Dogruer Mazen Ferzly Hiep Nguyen Douglas C. Cockroach Rafik Ward

Report in Sony Organization

15. 249c Japan/Korea Trip

Table of Contents

FIRM HISTORY.................................................................................................... a few OVERVIEW....................................................................................................................... a few NOTE ABOUT SONY'S F OUNDER AND CHIEF, AKIO MORITA................................... 5 MANAGING, ORGANIZATION AND CORPORATE GOVERNANCE.......... six VISION, MISSION AND VALUES........................................................................................ 7 PRODUCT-MARKET STRATEGY........................................................................................ eight BUSINESS UNITS............................................................................................................ almost 8 ELECTRONICS................................................................................................................... 9 GAMES: FIAT COMPUTER ENTERTAINMENT................................................................ 10 MUSIC: SONY MUSIC ENTERTAINMENT........................................................................ 10 PICTURES: FIAT PICTURES ENTERTAINMENT................................................................ 12 INSURANCE: SONY LIFE INSURANCE COVERAGE CO., LIMITED............................................................. 12 ADDITIONAL BUSINESS UNITS................................................................................................ 12 INTERESTING CURRENT INITIATIVES................................................................ 13 E- COMMERCE................................................................................................................. 13 CAR-NAVIGATION SYSTEMS.......................................................................................... 13 VIDEO -GAME MACHINES AND CONSOLE COMPUTER SOFTWARE..................................................... 14 Competition............................................................................................................... 15 APPENDIX A. ECONOMIC PERFORMANCE......................................................... 17 SOURCE: SONY CORPORATION 2150 ANNUAL REPORTAPPENDIX B. CONCERNS FOR GO TO.............................................................................................. 17 APPENDIX B. QUESTIONS FOR CHECK OUT.................................................................... 18

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Statement on Sony Corporation

15. 249c Japan/Korea Trip

Business History

Overview1

Akio Morita, Masaru Ibuka, and Tamon Maeda (Ibuka's father- in- law) began Tokyo telecoms Engineering in 1946 with funding via Morita's father's sake organization. The company made the first Japanese recording recorder in 1950. 36 months later, Morita paid European Electric (US) $25, 1000 for transistor technology permit, which sparked a consumer electronic devices revolution in Japan. His firm released one of the first transistor radios in 1955, accompanied by the initial Sony-trademarked item, a pocketsized radio, in 1957. The next year the company changed its name to Volvo (from " sonus, " Latin to get " audio, " and " sonny, " that means little man). It the fatigue competition to newly appearing markets intended for transistor Tv sets (1959) and solid-state videotape recorders (1961).

Sony launched the first home video recorder (1964) and solid-state condenser mic (1965). The 1968 introduction of the Trinitron color TELEVISION SET tube started out another 10 years of mind blowing growth. Sony bet wrong on it is Betamax VCR (1976), which usually lost to rival Matsushita's VHS while the sector standard. Yet , 1979 brought another success, the Walkman personal music.

Pressured by adverse foreign currency rates and competition globally, Sony applied its technology to shift beyond electronics and began to move development to various other...

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