Case Study Alternatives Essay

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Ushering; in a RetaU Revolution

BASE TO THE OLIVE OIL INDUSTRY

Prior to gening in to the Case, will probably be useful for learners to understand the oil market. Hence, a Primer is usually provided.

The foundation of Olive oil

Petrol I has to be formed in the remains of animals and plants that lived a number of millions of years back in a underwater environment. Above several thousands, even hundreds of thousands, of years, these is still were little by little covered by tiers of fine sand and silt deposited simply by natural factors like the breeze and waterways. Extreme heat and pressure played a significant role in aiding these remains transform themselves in to what today has become dark gold, that may be, crude oil (Figure 2 . 1). The origin of crude oil is indicated by word 'petroleum' itself. The term petra means 'rock'; therefore, petroleum actually means 'rock oil'.

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Very small sea vegetation and pets died and were smothered on the sea floor. After some time. they were have layers of silt and sand. More than millions of years, the remains were left deeper and deeper. The large heat and pressure converted them into oil and gas. Today. we drill down through layers of sand. silt. and mountain to reach the rock composition that contain oil and gas deposits.

Figure 2 . one particular Petroleum and Natural Gas Creation

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The Petroleum Benefit Chain

The petroleum organization comprises 3 broad sectors:

u The 'upstream segment' contains exploration intended for and production of commodity future trading. oThe so-called 'midstream segment' comprises the refining of crude oil and its particular transportation. Refining involves the conversion of crude oil in to usable goods such as gasoline, diesel, gasoline, liquefied petroleum gas (LPG), naphtha and aviation turbine fuel (ATF); and the travel of commodity future trading can be done through...

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